Dolce Aroma Coffee
✤ packaging design, marketing design
Dolce Aroma — Coffee Packaging Design & POS Materials Design
Project type: Packaging design
Client: Coffee brand “Dolce Aroma” (produced in Ukraine)
Format: 1000g coffee bags
Product: Premium whole bean coffee (4 blends) — Super Crema, Gusto Forte, Bar, Dolce
Task
The goal was to create a clean, stylish, and informative packaging design for an Italian-style coffee brand that would look professional on the shelves of cafés, gourmet markets, and retail stores. The goal was to clearly differentiate the flavour varieties while preserving the brand’s Italian character.
Solution
- The design is based on a dark, premium background with a metallic map of Italy as the main visual accent
- Each coffee blend is marked with a unique colour accent (yellow, orange, red, green) for easy recognition
- The “Dolce Aroma” logo is central and highlighted with refined typography
- All key information is structured and easy to read, supported by infographics
- The packaging features the Italian flag and visual cues to emphasise the product’s Italian heritage
Result
The packaging balances aesthetics and functionality: it attracts attention, communicates quality, and helps customers easily select their preferred coffee type. The visual system is scalable and adaptable for future product line extensions.