Dolce Aroma is a selection of coffee blends for people who are passionate about coffee culture and seek the highest quality. We needed to create something elegant, minimalistic, and functional.

My choice of colour for the packaging was quite traditional for this type of product because we needed to follow the competitors’ niche and maintain our positioning.

Bold, colourful elements on the packaging help to keep the focus on the type of product and make it easy to read, while also being simple to navigate. We also used a lot of icons to divide customer information and create better readability. The central element of the packaging is a flat, shimmering map of Italy, which was printed with special technology to reflect light and make the look more exclusive and playful.

Typography: bold font for all front titles, regarding the long shape of the packaging. The font for the rest of the text is sans serif, modern, clean, and easy to read, having an excellent contrast with a dark background.

Marketing Design: We created promotional brochures, menus, paper cups, sugar sticks keeping our branding colours and font style.