Branding and packaging design for consumer product brands.
I help beauty, wellness, fragrance and lifestyle businesses that have outgrown improvised visuals, inconsistent packaging or production files that no longer support where the product is going.
Product identity in real use
Brand identity / Packaging systems / Supplier-ready files
Brand and packaging design should make your product easier to understand, trust and produce.
Clear packaging helps customers understand what they are choosing, while giving suppliers a more precise system to work from.
A strong product can still feel unclear when the identity is inconsistent, the packaging hierarchy is weak or the files are not ready for real use. I create brand and packaging systems that connect visual clarity, product structure and supplier-ready execution.
Make the product easier to choose
When packaging does not make the product, benefit and difference immediately clear, customers have to work harder to understand what they are choosing. A stronger hierarchy helps the right information register faster and gives the product a clearer reason to be considered.
Create a system that can grow
When every new SKU, label or campaign requires another visual decision, the brand becomes harder to manage and easier to fragment. A clear identity and packaging system gives future products rules to grow from instead of starting again each time.
Prepare files for real production
When artwork is not developed around dielines, technical content and supplier requirements, production can become a chain of corrections and interpretation. Preparing files with real production in mind reduces friction before handover.
Two core services for product brands that need a clear identity and packaging.
Design support for beauty, wellness, fragrance and lifestyle founders, from logo and visual identity systems to packaging and label artwork prepared for suppliers, print and future SKU growth.
Brand Identity Design
For product brands that have outgrown improvised or inconsistent visuals and need one recognisable system across packaging, digital and sales materials.
Packaging Design
For products or ranges that need clearer hierarchy, a consistent SKU structure and artwork that can move confidently from design into supplier and production workflows.
Visual identities, labels and packaging concepts shaped around product character.
A small selection of projects across skincare, beauty, sport nutrition and fragrance, showing how brand direction can support launch materials, packaging formats and everyday communication.
TERRENE Skincare
A body care range needing a calm but recognisable structure. Identity, hierarchy and packaging cues were developed to distinguish individual products while keeping the full range visually connected.
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HaniNails Beauty Studio
A beauty studio identity that needed to work beyond the logo across everyday client touchpoints and product applications. The visual system was extended into a consistent language that could remain recognisable across different formats.
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Mooo Sport Nutrition
A sport nutrition range with multiple products and information layers to organise clearly. The packaging system uses hierarchy and repeatable visual rules to make individual products easier to identify and the range easier to navigate.
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KYKLADES Parfums
A fragrance concept needing a distinctive identity that could translate atmosphere into a coherent product world. Typography, packaging structure and tactile cues were developed to connect the Mediterranean inspiration with a recognisable fragrance system.
View project →The selection combines concept and applied work, with emphasis on hierarchy, adaptability and the details that help a brand stay consistent across different formats.
View all projectsSelected client and project references
For founders turning a product idea into a brand people can read, remember and buy.
This work is for early-stage and growing product businesses that have outgrown improvised visuals and need a more coherent way to show up across packaging, online channels and launch materials.
You sell something people hold, open or use.
Your product lives on a shelf, in a bathroom, in a handbag, inside a gift box or in an online shop, so the first impression has to explain value before anyone reads the full story.
Your product range needs one visual language.
The logo, label, mockups, social graphics or supplier files may have been created at different moments. They work for now, but they do not yet feel like one clear product world.
You need practical files, not just presentation visuals.
Beyond the visual concept, you need organised artwork, clear specifications and practical files that can be shared with printers, manufacturers or packaging suppliers.
Send the current stage of your product, the formats you are working with and the moment you need to launch. I will help define whether you need identity, packaging or a more complete launch system.
Discuss a projectFrom first brief to artwork your partners can actually work with.
The process is built to turn product ideas, existing assets, packaging formats and launch constraints into a focused design direction with organised final deliverables.
Map the product context
We clarify what already exists, where the current system creates friction, what the product needs to achieve next and which production constraints shape the solution.
Define the visual route
I translate the brief into a usable direction: identity elements, packaging hierarchy, layouts and rules that keep the product family coherent without making it rigid.
Refine and hand over
Approved designs are cleaned, checked and prepared for the next people in the chain: printers, manufacturers, developers or internal teams.
Direct collaboration
You stay close to each decision without managing unnecessary layers. The goal is a calm process, fewer late surprises and design assets that remain understandable outside the presentation deck.
Independent brand and packaging designer with print experience.
I’m Iryna Yanevych, an EU-based designer helping self-care, fragrance, wellness and lifestyle brands shape visual identities and packaging with a practical understanding of how products are launched, adapted and produced.
Background
My experience comes from real product design work across labels, packaging, retail communication and marketing assets, where every layout needs to carry information, stay consistent and be prepared for use beyond the screen.
Focused
I work on a limited number of projects, giving each brand close attention from the first direction to the final prepared artwork.
Product-led
I think about how the design appears on labels, boxes, bottles, e-commerce images, sales materials and future product extensions.
Print-aware
Files are developed with format, dielines, colour setup, technical content and handover details considered from the beginning.
Clients value the care behind the design as much as the final result.
Good design work also depends on listening carefully, managing details, communicating well and staying responsible until the final assets are delivered. These reviews reflect the experience of working together.
What clients mention after the project
Before we begin.
Clear answers to the questions founders often ask before starting a branding or packaging project.
Has your product outgrown the way it currently looks?
Send a short brief with what you are building, where you are in the process and what needs to be created or improved. I’ll reply within two business days with the clearest next step.