Brand identity design for product brands ready to grow.
A visual identity your product can grow from, with logo, colour, typography and brand direction designed to work across packaging, digital touchpoints and launch materials.
More than a logo: a visual base for how your product shows up.
This service gives your brand the essential visual decisions it needs before packaging, website pages, launch content or sales materials are created. The goal is to build a recognisable direction that can be applied with consistency, not a single mark used in isolation.
01
Recognisable
A visual direction with enough distinction to help your audience remember the brand and connect it with the product.
02
Applicable
Identity elements designed to work across the places your brand appears: packaging, online shops, social content and printed materials.
03
Considered
Design choices shaped around your category, audience and product tone, so the brand feels intentional from the first impression.
Identity options
Choose the level of brand identity your product needs now.
Each option supports a different stage: from an essential logo start to a fuller identity direction for packaging, launch materials and daily brand use.
Essential start
Logo Foundation
A focused starting point for early-stage brands that need a considered logo and basic visual direction before launching publicly.
Business value
Credible first impression — a logo that feels intentional rather than temporary or improvised.
Faster early decisions — a simple visual base for your first website, presentation, label or social profile.
Useful foundation — a clean identity start that can later expand into a broader brand or packaging system.
Services included
Short brand brief — questionnaire to understand your product, audience and preferred visual direction.
Focused moodboard — reference board defining the first look and tone.
One logo direction — one main concept developed from the approved route.
Essential logo set — primary logo and practical versions for basic application.
Logo files — final exports for web and print use, including PNG, JPG, SVG and PDF.
Small colour palette — 1–2 main brand colours for initial use.
Simple presentation — logo overview with one realistic application preview.
*Full guidelines and extended visual assets are not included at this level.
One revision round — one structured round after the first presentation.
Project duration
Estimated timeline: 2–3 weeks. Timing depends on feedback speed and the revision round.
Investment
From €1,800
A focused entry point for brands that primarily need a professional logo and essential visual foundation.
Best for new brands that need a professional starting point before investing in a complete identity system.
A more complete identity system for brands that need their logo, colours, typography and everyday applications to feel connected.
Business value
Stronger brand presence — your main visual elements are developed to work together, not as separate design choices.
Easier application — you receive direction that helps the identity work across web, print, packaging and sales materials.
More confidence in use — basic rules make it easier to apply the brand consistently after the project ends.
Services included
Creative direction moodboard — visual board defining the brand’s atmosphere, references and positioning direction.
Logo suite — primary logo, secondary logo, submark and logo mark.
Graphic assets — simple icons, marks or supporting elements that extend the visual language.
Brand files — organised export package for web, print and production use, including PNG, JPG, AI, PDF and SVG.
Colour palette — main and supporting colours for a recognisable brand atmosphere.
Typography direction — selected typefaces with practical usage notes.
Photography direction — styling references for more coherent image use.
Realistic mockups — selected previews showing the identity in practical contexts.
Brand guidelines — a concise brandbook covering logo use, colour, typography and visual application.
Business card — one coordinated printed touchpoint.
Project duration
Estimated timeline: 5–6 weeks. Timing depends on scope, communication and revision rounds.
Investment
From €2,400
Just €600 above Logo Foundation, with a complete logo suite, typography, graphic assets, photography direction, guidelines and practical applications.
Designed as the strongest balance between investment, flexibility and the amount of brand infrastructure you receive.
Best for founders who need a reliable identity system before creating packaging, content or launch materials.
An expanded identity project for product-led brands preparing a more complete launch across packaging previews, digital content and sales materials.
Business value
Broader brand direction — a visual identity built with product presentation, launch communication and future applications in mind.
Connected launch materials — your brand can appear more cohesive across packaging previews, online channels and client-facing assets.
Better preparation for growth — useful for brands planning product extensions, retailer conversations or a more serious market entry.
Services included
Discovery call & strategic brief — deeper consultation around product, audience, category and business goals.
Brand direction framework — practical direction for how the brand should look, feel and communicate.
Creative direction moodboard — visual concept board defining tone, references and aesthetic territory.
Logo suite — primary logo, secondary logo, submark and logo mark.
Extended visual assets — custom icons, illustrations or graphic elements for a richer brand language.
Professional brand files — complete export package for web, print and production use, including PNG, JPG, AI, PDF and SVG.
Extended colour palette — main, secondary and supporting colours for wider applications.
Typography system — primary, secondary and accent typefaces with practical usage direction.
Packaging direction — visual packaging concept for one hero product or key branded touchpoint.
Technical packaging artwork can be developed through the Packaging Design service when needed.
Launch visual direction — coordinated assets for social media, presentation materials and online brand presence.
Photography direction — styling and composition notes for consistent product and lifestyle imagery.
Realistic mockups — previews across selected applications, packaging scenes and digital touchpoints.
Comprehensive brand guidelines — detailed brandbook covering logo use, colour, typography, assets, layout direction and application rules.
Additional launch assets
Social media kit — profile graphics, post templates or launch visuals for LinkedIn, Facebook and Instagram.
Website visual direction — homepage mood, visual references and direction for a coherent online presence.
This is visual direction, not full web development.
Project duration
Estimated timeline: 8–12 weeks. Timing reflects the deeper direction, expanded identity system and launch asset development.
Investment
From €3,600
For brands that need identity development to extend beyond the core system into product presentation and coordinated launch assets.
Best for brands preparing a larger launch or repositioning where identity, product presentation and communication need to work together.
The work moves through a structured sequence, so each decision has context before the identity is developed and prepared for use.
01
Context
We review your product, audience, category, current assets and the places where the identity will need to appear.
02
Direction
Moodboards and references narrow the visual route before design work moves into logos, colour, typography and applications.
03
Identity build
The chosen route becomes a working identity language, with the core elements developed across selected brand touchpoints.
04
Handover
Final files are organised, exported and presented with usage guidance, so the identity can be applied after the project.
Working style
Feedback is kept focused at each stage. The goal is to avoid vague approvals, reduce late confusion and deliver a brand identity you can confidently use beyond the presentation.
Client feedback
Clients value the care behind the design as much as the final result.
Good design work also depends on listening carefully, managing details, communicating well and staying responsible until the final assets are delivered. These reviews reflect the experience of working together.
Reviews
What clients mention after the project
Posted on Google
Arlecchino Riccione
Trustindex verifies that the original source of the review is Google.
Professionale ed appassionata, Iryna ha saputo leggere ed interpretare le nostre esigenze in maniera perfetta. Alla prima occasione la ricontatteremo. Grazie.
Posted on Google
Luca Cappellacci
Trustindex verifies that the original source of the review is Google.
Professionista che mi ha fatto sentire a mio agio nel parlare di un argomento che non mi appartiene, mi ha saputo ascoltare e mi ha fatto riflettere su quello che non andava del mio progetto e su cosa potevamo lavorarci insieme, paziente e molto rapida nel rispondere alle mie esigenze.
Posted on Google
Lorenzo Moretti
Trustindex verifies that the original source of the review is Google.
Iryna è stata fantastica, ha saputo cogliere lo spirito del progetto e realizzare una veste grafica appropriata. Gentile e sempre disponibile, una splendida persona.
Posted on Google
Lucia Masini
Trustindex verifies that the original source of the review is Google.
Ottima esperienza. Consiglio vivamente a chi cerca un logo originale e di impatto.
Posted on Google
montini pelle
Trustindex verifies that the original source of the review is Google.
Professionale e disponibile. Ottimo lavoro per il nostro brand di artigianato
Posted on Google
Giacomo Andreani
Trustindex verifies that the original source of the review is Google.
Mi sono trovato benissimo a lavorare con Ira: le ho esposto un'esigenza ed è stata bravissima a guidarmi passo passo fino alla soluzione. E' stata disponibile durante tutto il processo, dall'ascoltare le mie richieste sulla grafica per i miei biglietti da visita, fino alla consegna del prodotto finito. La raccomando a tutti quelli che vogliono interfacciarsi con una professionista seria e precisa, ma che sa anche metterti a tuo agio umanamente!
Posted on Google
Manuela Panarotto
Trustindex verifies that the original source of the review is Google.
Credo che Ira sia un regalo per i clienti.
Genuina, sorridente, sveglia e con la voglia di fare bene.
Ottima ascoltatrice, approfondisce le esigenze per trovare la giusta soluzione e gestisce il progetto con la cura che vorresti.
Ci tiene, non ti propone nulla che non la soddisfi davvero ed è disponibile per chiarimenti e ottimizzazioni.
Nel progetto gestito insieme si è sempre spesa per ottenere il meglio, con un coinvolgimento che è andato oltre le aspettative.
E' stato un immenso piacere conoscerti e lavorare insieme, spero sia l'inizio di una collaborazione di lungo corso!
FAQ
Before we begin.
Clear answers to the questions founders often ask before starting a brand identity design project.
Depending on the scope, a brand identity project can include the logo system, colour palette, typography, supporting graphic elements, visual direction, brand guidelines and selected applications. The exact deliverables depend on how established your brand already is and where the identity needs to work — from packaging and e-commerce to launch materials and everyday communication.
A logo is one part of a brand identity. A complete visual identity defines how the brand communicates consistently across different touchpoints through logo variations, typography, colour, supporting graphic elements and clear visual rules. The goal is to create a system rather than a single isolated mark, so the brand remains recognisable as it grows.
The right scope depends on what already exists and what the brand needs to do next. Logo Foundation is suited to businesses that need a strong core logo system. Core Identity adds the visual tools needed for more consistent everyday use, while Launch Identity is designed for brands that need a broader system and selected applications for launch. If you are unsure, I help define the most appropriate scope before the project begins.
Not necessarily. Early-stage does not mean you need the most extensive identity package, but the first visual decisions often shape how customers, partners, manufacturers and retailers perceive the brand. The goal is not to over-design too early, but to create a strong enough foundation that can support the next stage of growth rather than needing to be replaced immediately after launch.
Yes. Not every brand needs to start again from zero. If you already have a logo or visual identity, I first assess what is still working, what is limiting the brand and what needs to become more coherent. The project can then focus on refinement, evolution or a more substantial redesign depending on the existing foundation and your current business goals.
That is part of the process. You do not need to arrive with a complete visual idea. I guide you through your product, audience, positioning, references and competitive context so we can define a visual direction that feels appropriate for the brand before moving into the detailed identity design.
The process is structured to reduce that risk. We begin with discovery and visual direction before finalising the identity, so the design is based on agreed goals rather than random aesthetic choices. I explain the thinking behind the proposed direction, and there is space for refinement so that the final system feels appropriate for both the brand and its audience.
Yes. At the end of the project, you receive the approved final identity files organised for practical use. Depending on the project scope, this can include logo variations, vector and raster formats, colour specifications, typography information and supporting brand assets prepared for both digital and print applications.
Yes, depending on the selected package. Brand guidelines document the key visual decisions and explain how the identity should be used consistently. They can include logo usage, colour values, typography, supporting graphic elements and basic application principles, giving you and future collaborators a clear reference as the brand grows.
Yes. For product-led brands, I develop the identity with future applications in mind, including packaging. A strong visual foundation makes it easier to create a coherent packaging system later because the core decisions around logo, typography, colour and visual language are already established. Packaging design itself can then be developed as a separate project or as part of a broader launch scope.
Timelines depend on the scope, the number of applications included, feedback speed and how much existing brand material needs to be reviewed. A focused logo project will usually move faster than a complete identity system with guidelines and launch applications. A clear timeline and project milestones are confirmed before work begins.
You do not need a perfect brief before contacting me. It is enough to share what you already know about your business, product, audience, current stage, goals and any existing brand materials. References, competitor examples and information about where the identity will be used are helpful, but I guide the remaining questions through a structured discovery process.
Yes. I work with clients internationally and manage projects remotely with clear communication at every stage. I work especially well with founders and small product teams who need direct collaboration in English and a structured design process from initial direction through to final brand files.
Project enquiry
Have a product that needs a clearer visual direction?
Send a short brief with what you are building, where you are in the process and what needs to be created or improved.I’ll reply within two business days with the clearest next step.
