Logo, colour, typography and brand direction for founders who need a more recognisable presence across packaging, digital touchpoints and launch materials.
More than a logo: a visual base for how your product shows up.
This service gives your brand the essential visual decisions it needs before packaging, website pages, launch content or sales materials are created. The goal is to build a recognisable direction that can be applied with consistency, not a single mark used in isolation.
01
Recognisable
A visual direction with enough distinction to help your audience remember the brand and connect it with the product.
02
Applicable
Identity elements designed to work across the places your brand appears: packaging, online shops, social content and printed materials.
03
Considered
Design choices shaped around your category, audience and product tone, so the brand feels intentional from the first impression.
Identity options
Choose the level of brand identity your product needs now.
Each option supports a different stage: from an essential logo start to a fuller identity direction for packaging, launch materials and daily brand use.
Essential start
Logo Foundation
A focused starting point for early-stage brands that need a considered logo and basic visual direction before launching publicly.
Business value
Credible first impression — a logo that feels intentional rather than temporary or improvised.
Faster early decisions — a simple visual base for your first website, presentation, label or social profile.
Useful foundation — a clean identity start that can later expand into a broader brand or packaging system.
Services included
Short brand brief — questionnaire to understand your product, audience and preferred visual direction.
Focused moodboard — reference board defining the first look and tone.
One logo direction — one main concept developed from the approved route.
Essential logo set — primary logo and practical versions for basic application.
Logo files — final exports for web and print use, including PNG, JPG, SVG and PDF.
Small colour palette — 1–2 main brand colours for initial use.
Simple presentation — logo overview with one realistic application preview.
*Full guidelines and extended visual assets are not included at this level.
One revision round — one structured round after the first presentation.
Project duration
Estimated timeline: 2–3 weeks. Timing depends on feedback speed and the revision round.
Investment
From €1,800
A focused entry point for brands that primarily need a professional logo and essential visual foundation.
Best for new brands that need a professional starting point before investing in a complete identity system.
A more complete identity system for brands that need their logo, colours, typography and everyday applications to feel connected.
Business value
Stronger brand presence — your main visual elements are developed to work together, not as separate design choices.
Easier application — you receive direction that helps the identity work across web, print, packaging and sales materials.
More confidence in use — basic rules make it easier to apply the brand consistently after the project ends.
Services included
Creative direction moodboard — visual board defining the brand’s atmosphere, references and positioning direction.
Logo suite — primary logo, secondary logo, submark and logo mark.
Graphic assets — simple icons, marks or supporting elements that extend the visual language.
Brand files — organised export package for web, print and production use, including PNG, JPG, AI, PDF and SVG.
Colour palette — main and supporting colours for a recognisable brand atmosphere.
Typography direction — selected typefaces with practical usage notes.
Photography direction — styling references for more coherent image use.
Realistic mockups — selected previews showing the identity in practical contexts.
Brand guidelines — a concise brandbook covering logo use, colour, typography and visual application.
Business card — one coordinated printed touchpoint.
Project duration
Estimated timeline: 5–6 weeks. Timing depends on scope, communication and revision rounds.
Investment
From €2,400
Just €600 above Logo Foundation, with a complete logo suite, typography, graphic assets, photography direction, guidelines and practical applications.
Designed as the strongest balance between investment, flexibility and the amount of brand infrastructure you receive.
Best for founders who need a reliable identity system before creating packaging, content or launch materials.
An expanded identity project for product-led brands preparing a more complete launch across packaging previews, digital content and sales materials.
Business value
Broader brand direction — a visual identity built with product presentation, launch communication and future applications in mind.
Connected launch materials — your brand can appear more cohesive across packaging previews, online channels and client-facing assets.
Better preparation for growth — useful for brands planning product extensions, retailer conversations or a more serious market entry.
Services included
Discovery call & strategic brief — deeper consultation around product, audience, category and business goals.
Brand direction framework — practical direction for how the brand should look, feel and communicate.
Creative direction moodboard — visual concept board defining tone, references and aesthetic territory.
Logo suite — primary logo, secondary logo, submark and logo mark.
Extended visual assets — custom icons, illustrations or graphic elements for a richer brand language.
Professional brand files — complete export package for web, print and production use, including PNG, JPG, AI, PDF and SVG.
Extended colour palette — main, secondary and supporting colours for wider applications.
Typography system — primary, secondary and accent typefaces with practical usage direction.
Packaging direction — visual packaging concept for one hero product or key branded touchpoint.
Technical packaging artwork can be developed through the Packaging Design service when needed.
Launch visual direction — coordinated assets for social media, presentation materials and online brand presence.
Photography direction — styling and composition notes for consistent product and lifestyle imagery.
Realistic mockups — previews across selected applications, packaging scenes and digital touchpoints.
Comprehensive brand guidelines — detailed brandbook covering logo use, colour, typography, assets, layout direction and application rules.
Additional launch assets
Social media kit — profile graphics, post templates or launch visuals for LinkedIn, Facebook and Instagram.
Website visual direction — homepage mood, visual references and direction for a coherent online presence.
This is visual direction, not full web development.
Project duration
Estimated timeline: 8–12 weeks. Timing reflects the deeper direction, expanded identity system and launch asset development.
Investment
From €3,600
For brands that need identity development to extend beyond the core system into product presentation and coordinated launch assets.
Best for brands preparing a larger launch or repositioning where identity, product presentation and communication need to work together.
The work moves through a structured sequence, so each decision has context before the identity is developed and prepared for use.
01
Context
We review your product, audience, category, current assets and the places where the identity will need to appear.
02
Direction
Moodboards and references narrow the visual route before design work moves into logos, colour, typography and applications.
03
Identity build
The chosen route becomes a working identity language, with the core elements developed across selected brand touchpoints.
04
Handover
Final files are organised, exported and presented with usage guidance, so the identity can be applied after the project.
Working style
Feedback is kept focused at each stage. The goal is to avoid vague approvals, reduce late confusion and deliver a brand identity you can confidently use beyond the presentation.
Client feedback
Clients value the care behind the design as much as the final result.
Good design work also depends on listening carefully, managing details, communicating well and staying responsible until the final assets are delivered. These reviews reflect the experience of working together.
Reviews
What clients mention after the project
Posted on Google
Arlecchino Riccione
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Professionale ed appassionata, Iryna ha saputo leggere ed interpretare le nostre esigenze in maniera perfetta. Alla prima occasione la ricontatteremo. Grazie.
Posted on Google
Luca Cappellacci
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Professionista che mi ha fatto sentire a mio agio nel parlare di un argomento che non mi appartiene, mi ha saputo ascoltare e mi ha fatto riflettere su quello che non andava del mio progetto e su cosa potevamo lavorarci insieme, paziente e molto rapida nel rispondere alle mie esigenze.
Posted on Google
Lorenzo Moretti
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Iryna è stata fantastica, ha saputo cogliere lo spirito del progetto e realizzare una veste grafica appropriata. Gentile e sempre disponibile, una splendida persona.
Posted on Google
Lucia Masini
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Ottima esperienza. Consiglio vivamente a chi cerca un logo originale e di impatto.
Posted on Google
montini pelle
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Professionale e disponibile. Ottimo lavoro per il nostro brand di artigianato
Posted on Google
Giacomo Andreani
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Mi sono trovato benissimo a lavorare con Ira: le ho esposto un'esigenza ed è stata bravissima a guidarmi passo passo fino alla soluzione. E' stata disponibile durante tutto il processo, dall'ascoltare le mie richieste sulla grafica per i miei biglietti da visita, fino alla consegna del prodotto finito. La raccomando a tutti quelli che vogliono interfacciarsi con una professionista seria e precisa, ma che sa anche metterti a tuo agio umanamente!
Posted on Google
Manuela Panarotto
Trustindex verifies that the original source of the review is Google.
Credo che Ira sia un regalo per i clienti. Genuina, sorridente, sveglia e con la voglia di fare bene. Ottima ascoltatrice, approfondisce le esigenze per trovare la giusta soluzione e gestisce il progetto con la cura che vorresti. Ci tiene, non ti propone nulla che non la soddisfi davvero ed è disponibile per chiarimenti e ottimizzazioni. Nel progetto gestito insieme si è sempre spesa per ottenere il meglio, con un coinvolgimento che è andato oltre le aspettative. E' stato un immenso piacere conoscerti e lavorare insieme, spero sia l'inizio di una collaborazione di lungo corso!
FAQ
Before we begin.
Clear answers to the questions founders often ask before investing in their brand identity or packaging.
If you are building from zero, start with Logo & Brand Identity — a strong visual identity is the foundation everything else grows from. If you already have a brand identity and need your product to look coherent, premium and production-ready, Packaging Design is the right path. If you need both identity and your first packaging SKU, the Full Launch Bundle gives you a more connected system from the beginning.
Yes, if your existing logo and brand elements are strong enough to support packaging work. Before starting, I review your current identity to understand whether it gives us enough structure for a coherent packaging system. If the identity is too weak, inconsistent or technically limiting, I will tell you clearly before we begin, because packaging cannot fix a brand foundation that does not work.
Not necessarily. Early-stage does not mean you need the biggest package, but it does mean your first visual decisions matter. A clear identity helps you look credible when approaching customers, partners, manufacturers, retailers or investors. The goal is not to over-design too early; the goal is to create a strong foundation that can grow instead of being replaced immediately after launch.
That is part of the process. You do not need to arrive with a complete visual idea. I guide you through discovery, references, product context and positioning so we can define a direction that feels aligned with your brand, audience and market. The project is structured to turn uncertainty into clear visual decisions.
The process is built to reduce that risk. We begin with discovery and visual direction before moving into final design, so decisions are not made randomly or only by personal taste. You will see the thinking behind the direction, and there is space for refinement. The goal is not to surprise you with something disconnected, but to build a visual system that makes sense for your product and brand goals.
Yes, packaging projects are prepared with real production in mind. I work with dielines, hierarchy, mandatory text structure, colour setup, print specifications and supplier communication where needed. Final files are prepared for production, but printer requirements can vary, so final technical checks are always aligned with your supplier or print shop before printing.
Yes, when the project includes packaging or production-ready artwork, I can communicate directly with your printer, packaging supplier or manufacturer to check dielines, file requirements and technical details. This helps prevent avoidable mistakes before production and makes the process easier for you.
Timelines depend on the scope, number of products, feedback speed and production complexity. A focused packaging project may move faster, while a complete identity or launch bundle needs more time for discovery, visual direction, refinement and final file preparation. A clear timeline is confirmed before the project starts.
You do not need a perfect brief before contacting me. It is enough to share what you already know: your product, audience, current stage, goals, existing materials and any packaging or supplier details if you have them. I will guide the rest through a structured discovery process.
Yes. I work with clients internationally. All projects are managed remotely with clear communication at every stage. I work especially well with international founders who need direct collaboration in English and design support connected to product, packaging and launch needs.
Project enquiry
Have a product that needs a clearer visual direction?
Send a short brief with what you are building, where you are in the process and what needs to be created or improved.I’ll reply within two business days with the clearest next step.
