Dolce Aroma Coffee
A clean packaging and POS materials system for an Italian-style coffee brand, designed to differentiate four coffee blends while preserving a strong sense of Italian character.
About the brand.
Dolce Aroma is a coffee brand produced in Ukraine, created around the visual and sensory codes of Italian-style coffee culture.
The project focused on premium whole bean coffee in four blends: Super Crema, Gusto Forte, Bar and Dolce. The packaging needed to feel professional, easy to recognize and suitable for cafés, gourmet markets and retail stores.
Italian character with clear shelf presence.
The goal was to create a clean, stylish and informative packaging system that would attract attention on the shelf while communicating quality and Italian heritage.
The design direction is based on a dark premium background, refined typography and a metallic map of Italy as the main visual accent. This creates a strong visual connection to the product’s Italian inspiration.
A structured packaging system for four blends.
Each coffee blend is marked with a unique colour accent for easy recognition: yellow, orange, red and green. The Dolce Aroma logo remains central and is highlighted through refined typography and a consistent label structure.
All key product information is organized clearly and supported by infographics, making the packaging functional as well as visually distinctive.
The Italian flag and visual cues were added to emphasize the product’s Italian character, while the system remains scalable for future product line extensions.
Premium design with functional clarity.
The final packaging balances aesthetics and functionality: it attracts attention, communicates quality and helps customers easily select their preferred coffee type.
The visual system was also adapted for POS and marketing materials, including cups, sugar sticks, menus, leaflets and branded presentation materials.
Design for 1000g coffee bags across four blends with a unified premium structure and clear flavour differentiation.
Colour-coded blend system supported by refined typography, product information and Italian-inspired visual accents.
Marketing and point-of-sale materials adapted for cafés, retail displays, menus, cups, sugar sticks and presentation use.
A cohesive packaging system developed for Dolce Aroma, combining premium Italian coffee positioning with clear product-range differentiation. The black, gold, and white visual identity is supported by colour-coded variant accents, a prominent Italy silhouette, and consistent typographic hierarchy. The presentation includes complete production layouts for four 1 kg coffee varieties and a coordinated sugar-sachet design, demonstrating how the brand identity adapts effectively across primary and secondary packaging.
A coffee packaging system designed to communicate quality, Italian character and clear product recognition.