Vittorio’s Pasta
A logo, illustration and packaging direction for a handmade pasta brand from Italy, created to honour family heritage while giving the product a fresh, memorable and practical visual system.
About the brand.
Vittorio’s is a traditional handmade pasta brand from Italy, created around the idea of exceptional fresh pasta for sale and pasta products with a longer shelf life.
The brand is named after a family member, giving the project a personal and emotional foundation. The identity needed to communicate authenticity, Italian tradition and the care of a small pasta production.
Tradition shaped with soft modern lines.
The concept balances honouring tradition with embracing a more contemporary visual language. Simple ingredients, fresh dough and handmade pasta forms inspired the soft lines of the logo.
I also created an illustration based on a photo of the owner’s uncle, who inspired him to start a small pasta production. The line illustration adds a personal, human detail to the brand and connects the visual identity to its family story.
A versatile logo with story and movement.
The logo was designed with delicate, flowing lines inspired by spaghetti and tagliatelle. This gives the identity a soft rhythm and a natural connection to handmade pasta.
The final logo can be used with the graphic illustration or without it when a smaller space is required. This makes the system flexible for packaging, labels, product presentation and brand communication.
The vision for Vittorio’s is to become a beloved and iconic pasta brand — one that represents traditional Italian pasta-making while embracing modern design, quality and innovation.
A soft, flowing logo inspired by handmade pasta, spaghetti lines and traditional Italian food culture.
A custom line illustration based on the family story behind the brand and the person who inspired the production.
Visual direction prepared for pasta packaging, product communication and flexible brand applications.
A personal pasta identity designed to connect family heritage, handmade quality and modern Italian food culture.