logo design
Vittorio's Pasta
Client and Concept Overview:
“Vittorio’s” is a brand of traditional handmade pasta from Italy. They produce exceptional fresh pasta for sale and pasta with a long shelf life. The logo design strikes a delicate balance between honouring tradition and embracing the future, reflecting traditional values, especially since the brand is named after a family member. Additionally, I created an illustration based on a photo of the owner’s uncle, who inspired him to start a small pasta production.
Design Concept and Solution:
Simple ingredients and fresh dough inspired me to create very soft lines for the logo, similar to the illustration where I combined lines that reminded me of spaghetti and tagliatelle. The logo is versatile because it can be used with the graphic element or without it when a smaller space is required.
Vision:
The vision for “Vittorio’s” is to become a beloved and iconic brand that represents the essence of traditional Italian pasta-making while embracing modern design and innovation. By producing exceptional fresh pasta and long-lasting pasta products, “Vittorio’s” aims to bring the authentic taste of Italy to households around the world and strives to be a symbol of quality, tradition, and innovation in the world of pasta, creating a lasting impression on its customers and becoming a staple in their culinary experiences.
