My main task was to transform the existing old company logo into a more modern and recognizable one. The main idea behind the logo creation was to combine tradition and elegance with modernity, so we chose a sans-serif font that balances thick and thin lines. The text logo is used on its own or with a monogram, where the letter M is framed in a circle to create an icon, which can also be used for a branded pattern.

Colour palette: I suggested using warm earth tones inspired by Tuscany’s nature.

I suppose we have achieved the goals set at the beginning of the project, modernizing and refreshing the visual presentation of the brand to attract a younger audience while retaining existing customers. The brand has gained “new breath,” evolving in step with the times.