Client:

Dott. Lucia Masini is a chartered accountant and statutory auditor with an accounting company in Rimini, Italy.
Her services include: accounting, tax and fiscal consultancy.

Design Concept and Solution:

The main concept revolves around the use of the two initials, ML, which I have combined to create a unique shape that reflects the idea of customization and individuality. While exploring the logo designs of professionals in this field, I noticed that a common characteristic is the use of name initials or an abstract figure incorporating these initials or simple geometric shapes.

I used the color palette from the brief: dark moss green, caramel terracotta, and a light gray accent. The chosen font is rounded and free of sharp angles, symbolizing a smooth workflow with our company, infinity, and the idea that everything in the world follows a cycle—like a wheel, balance, or recurring monthly payments.