Service / Packaging Design

Packaging design made for product clarity and production use.

Label and packaging design for product-led brands that need stronger shelf presence, organised information and artwork prepared for real formats.

Start your enquiry

Packaging and label design example by Yanevych Design

Packaging options

Choose the packaging scope your product needs now.

Each option supports a different stage: from one focused label to a complete product family prepared for formats, variants and supplier communication.

Essential start

Single Product

A focused packaging or label project for one SKU that needs a more professional product presentation before launch or production.

Business value

Stronger first impression: packaging that helps the product feel intentional, credible and easier to understand.
Faster production step: a focused design route that helps you move forward without building a full range system first.
Useful first SKU: a practical option for testing the market, selling online or preparing a small production run.

Services included

Brief & discovery: short questionnaire and focused briefing to understand your product, format and goals.
Creative direction: reference board defining colour, tone, category cues and visual atmosphere.
Light market review: competitor and shelf check to understand the surrounding visual context.
One design concept: one packaging or label direction developed for one approved SKU.
Production artwork: final AI and PDF files prepared from the supplied technical information.
Presentation mockups: simple previews to show how the design works on the product format.
One revision round: one structured round after the first design presentation.

Project duration

Estimated timeline: around 12 working days. Timing depends on feedback speed, dieline readiness, product text and supplier information.

Investment From €1,500 Based on one SKU and one approved packaging direction. Final scope depends on format complexity and production requirements.

Best for a first product, limited launch or one label that needs to look more considered before production.

Request this option

Recommended / Best value

Product Family

A packaging system for several variants, flavours, scents or formats that need to feel connected while remaining easy to recognise.

Business value

Range consistency: every SKU belongs to the same family without losing its own product distinction.
Better product navigation: hierarchy, colour and layout help customers compare variants more easily.
Scalable structure: the range is built with future extensions, new formats or additional variants in mind.

Services included

Brief & consultation: product range review, packaging goals and practical scope definition.
Creative direction: moodboard exploring visual language, colour logic and product family structure.
Discovery & research: competitor, category and shelf analysis to guide the packaging route.
Two design concepts: two creative routes for the product line, applied to up to three SKUs.
Production files: AI and PDF artwork for all approved SKUs, based on supplied dielines and technical details.
Mockups & presentation: product previews showing how the range works together.
Colour & typography logic: visual rules that help organise variants across the range.
Two revision rounds: two structured rounds to refine the chosen direction.

Project duration

Estimated timeline: 2–3 weeks. Timing depends on SKU count, packaging formats, product information, supplier input and feedback rounds.

Investment From €2,400 €900 above Single Product, extending the project to up to three SKUs, two creative routes, range logic, production files and a second revision round. Designed as the strongest balance between investment, range flexibility and the amount of packaging infrastructure created.

Best for brands that already have several variants and need the range to look organised, recognisable and easier to extend.

Choose Product Family

Complete product family packaging design package

Extended scope

Product Family Pro

A broader packaging project for brands preparing a complete product line, retailer presentation or more advanced launch material.

Business value

Complete packaging direction: the full product family is shaped as one coherent visual structure across multiple SKUs.
Stronger presentation value: mockups and range visuals help the brand appear prepared for buyers, partners or launch communication.
More controlled production handoff: artwork, format logic and technical details are organised for clearer supplier communication.

Services included

Brand & product audit: deeper review of the brand, product family, existing materials and launch goals.
Creative direction system: multiple visual routes exploring colour, texture, material cues and product storytelling.
Research & packaging strategy: audience, category, competitor and range structure review.
Two developed concepts: refined packaging directions for a product family of up to five SKUs.
Complete file package: AI, PDF, PNG, JPG and editable layered files for print and digital use.
Advanced presentation: product mockups, range views, shelf-style previews or presentation deck.
Packaging style guide: colour, typography, layout rules and product-family application notes.
Two revision rounds: two structured rounds to refine the selected packaging direction.

Optional add-ons

Extra supplier support: dieline preparation, printing coordination, naming input or packaging copy review can be scoped separately.

Project duration

Estimated timeline: 4–8 weeks. Timing depends on product range size, production requirements, supplier input and feedback rounds.

Investment From €3,800 Based on a coordinated product family of up to five SKUs, with deeper research, packaging strategy, advanced presentation and a packaging style guide.

Best for product families that need a more complete packaging system, stronger presentation materials and organised production files.

Request Product Family Pro

Product identity in real use

Brand identity / Packaging systems / Supplier-ready files

Packaging process

How packaging moves from product information to finished artwork.

The work starts with the practical details behind the pack: format, dieline, product text, variants and supplier requirements. From there, the design can develop with fewer assumptions and a stronger link to production.

Product check

We review the product, audience, packaging format, dieline, mandatory content and any existing brand materials.

Visual route

References and early direction define the packaging mood, hierarchy, colour roles and how the product should be read.

Design build

The chosen direction is developed across the label or pack, with attention to layout, information order and product variation.

File handover

Final artwork is organised and exported for supplier review, print checks and the next practical production step.

Working method

Packaging decisions are reviewed against the actual format and product information, so the final result is not just a mockup, but a usable set of files for the next stage.

Client feedback

Clients value the care behind the design as much as the final result.

Good design work also depends on listening carefully, managing details, communicating well and staying responsible until the final assets are delivered. These reviews reflect the experience of working together.

Reviews

What clients mention after the project

    
 
 
       Posted on Google  
   
   Arlecchino Riccione 
 
 
 
 Trustindex verifies that the original source of the review is Google. Professionale ed appassionata, Iryna ha saputo leggere ed interpretare le nostre esigenze in maniera perfetta. Alla prima occasione la ricontatteremo. Grazie.
  
 
      Posted on Google  
   
   Luca Cappellacci 
 
 
 
 Trustindex verifies that the original source of the review is Google. Professionista che mi ha fatto sentire a mio agio nel parlare di un argomento che non mi appartiene, mi ha saputo ascoltare e mi ha fatto riflettere su quello che non andava del mio progetto e su cosa potevamo lavorarci insieme, paziente e molto rapida nel rispondere alle mie esigenze.
  
 
      Posted on Google  
   
   Lorenzo Moretti 
 
 
 
 Trustindex verifies that the original source of the review is Google. Iryna è stata fantastica, ha saputo cogliere lo spirito del progetto e realizzare una veste grafica appropriata. Gentile e sempre disponibile, una splendida persona.
  
 
      Posted on Google  
   
   Lucia Masini 
 
 
 
 Trustindex verifies that the original source of the review is Google. Ottima esperienza. Consiglio vivamente a chi cerca un logo originale e di impatto.
  
 
      Posted on Google  
   
   montini pelle 
 
 
 
 Trustindex verifies that the original source of the review is Google. Professionale e disponibile. Ottimo lavoro per il nostro brand di artigianato
  
 
      Posted on Google  
   
   Giacomo Andreani 
 
 
 
 Trustindex verifies that the original source of the review is Google. Mi sono trovato benissimo a lavorare con Ira: le ho esposto un'esigenza ed è stata bravissima a guidarmi passo passo fino alla soluzione. E' stata disponibile durante tutto il processo, dall'ascoltare le mie richieste sulla grafica per i miei biglietti da visita, fino alla consegna del prodotto finito. La raccomando a tutti quelli che vogliono interfacciarsi con una professionista seria e precisa, ma che sa anche metterti a tuo agio umanamente!
  
 
      Posted on Google  
   
   Manuela Panarotto 
 
 
 
 Trustindex verifies that the original source of the review is Google. Credo che Ira sia un regalo per i clienti. Genuina, sorridente, sveglia e con la voglia di fare bene. Ottima ascoltatrice, approfondisce le esigenze per trovare la giusta soluzione e gestisce il progetto con la cura che vorresti. Ci tiene, non ti propone nulla che non la soddisfi davvero ed è disponibile per chiarimenti e ottimizzazioni. Nel progetto gestito insieme si è sempre spesa per ottenere il meglio, con un coinvolgimento che è andato oltre le aspettative. E' stato un immenso piacere conoscerti e lavorare insieme, spero sia l'inizio di una collaborazione di lungo corso!

FAQ

Before we begin.

Clear answers to the questions founders often ask before investing in their brand identity or packaging.

How do I know which service is right for me?

If you are building from zero, start with Logo & Brand Identity — a strong visual identity is the foundation everything else grows from. If you already have a brand identity and need your product to look coherent, premium and production-ready, Packaging Design is the right path. If you need both identity and your first packaging SKU, the Full Launch Bundle gives you a more connected system from the beginning.

I already have a logo. Can you work only on packaging?

Yes, if your existing logo and brand elements are strong enough to support packaging work. Before starting, I review your current identity to understand whether it gives us enough structure for a coherent packaging system. If the identity is too weak, inconsistent or technically limiting, I will tell you clearly before we begin, because packaging cannot fix a brand foundation that does not work.

I'm still early-stage. Is it too soon to invest?

Not necessarily. Early-stage does not mean you need the biggest package, but it does mean your first visual decisions matter. A clear identity helps you look credible when approaching customers, partners, manufacturers, retailers or investors. The goal is not to over-design too early; the goal is to create a strong foundation that can grow instead of being replaced immediately after launch.

What if I don't know my exact visual direction yet?

That is part of the process. You do not need to arrive with a complete visual idea. I guide you through discovery, references, product context and positioning so we can define a direction that feels aligned with your brand, audience and market. The project is structured to turn uncertainty into clear visual decisions.

What if I don't like the first direction?

The process is built to reduce that risk. We begin with discovery and visual direction before moving into final design, so decisions are not made randomly or only by personal taste. You will see the thinking behind the direction, and there is space for refinement. The goal is not to surprise you with something disconnected, but to build a visual system that makes sense for your product and brand goals.

Will my packaging be ready for print?

Yes, packaging projects are prepared with real production in mind. I work with dielines, hierarchy, mandatory text structure, colour setup, print specifications and supplier communication where needed. Final files are prepared for production, but printer requirements can vary, so final technical checks are always aligned with your supplier or print shop before printing.

Do you communicate with my printer or supplier?

Yes, when the project includes packaging or production-ready artwork, I can communicate directly with your printer, packaging supplier or manufacturer to check dielines, file requirements and technical details. This helps prevent avoidable mistakes before production and makes the process easier for you.

How long does a project take?

Timelines depend on the scope, number of products, feedback speed and production complexity. A focused packaging project may move faster, while a complete identity or launch bundle needs more time for discovery, visual direction, refinement and final file preparation. A clear timeline is confirmed before the project starts.

What do I need to prepare before starting?

You do not need a perfect brief before contacting me. It is enough to share what you already know: your product, audience, current stage, goals, existing materials and any packaging or supplier details if you have them. I will guide the rest through a structured discovery process.

Do you work with clients outside Italy?

Yes. I work with clients internationally. All projects are managed remotely with clear communication at every stage. I work especially well with international founders who need direct collaboration in English and design support connected to product, packaging and launch needs.

Project enquiry

Have a product that needs a clearer visual direction?

Send a short brief with what you are building, where you are in the process and what needs to be created or improved.I’ll reply within two business days with the clearest next step.

Start with context

Send an enquiry → View selected work

EU-based designer / Brand identity / Packaging artwork