✤ service
packaging design
Packaging and label design involves creating the visual and tactile aspects of a product’s outer packaging. It combines graphic design, materials, and shapes to engage consumers, build brand identity, and influence purchasing decisions.
Packaging & Label Packages
Are you aiming to launch a new product, shift to a higher price range, target a different audience, or just refresh your product’s appearance? Achieving these goals isn’t straightforward. Packaging and label design is a tailored solution that requires extensive research, meticulous planning, and adherence to various principles and rules. These efforts play a crucial role in your brand’s success.
Single product
For small brands, startups, or solo creators who need packaging or label design for one product (1 SKU). Quick, clear, and ready for production.
Services included
✏️ Brief & Discovery — short client questionnaire and briefing session to understand your product and goals
🎨 Creative Direction — moodboard with color, tone, and style inspiration
🔍 Research — light market and competitor overview
🖋️ 1 Design Concept — one packaging or label design for 1 SKU
📁 Print-Ready Files — AI + PDF formats ready for production
💻 Presentation Mockups — basic mockups for visualization
🔁 1 Round of Revisions
Project duration
Estimated timeline: 10 days (includes on-/offboarding*)
*Timeline estimate based on communication during the process & feedback rounds.
Product family
For growing brands with several product variations (flavors, scents, or SKUs) that need a professional packaging system. A strategic creative process that defines a clear look and feel for your entire product line.
Services included
✏️ Brief & Consultation — brand deep dive and packaging strategy session
🎨 Creative Direction — moodboard exploring visual language, color, and material direction
🔍 Discovery & Research — competitor and shelf analysis, market positioning insights
🖋️ 2 Design Concepts — creative directions for your product line (applied to up to 3 SKUs)
📁 Print-Ready Files — AI + PDF files for all approved SKUs
💻 Mockups & Presentation — product mockups showing line consistency and shelf presence
🎨 Color & Typography System — defining a unified palette and typography across the product line
🔁 2 Rounds of Revisions
Project duration
Estimated timeline: 2-3 weeks (includes on-/offboarding*)
*Timeline estimate based on communication during the process & feedback rounds.
Product family Pro
For established or premium brands looking for a comprehensive packaging solution from concept to shelf.
This package combines brand strategy and multi-SKU design for a powerful and market-ready presentation.
Services included
✏️ Brand & Product Audit — deep brand analysis and creative discovery workshop
🎨 Creative Direction System — multiple moodboards and concept directions exploring color, texture, materials, and storytelling
🔍 In-Depth Research & Strategy — trend analysis, target audience insights, competitive landscape, packaging strategy roadmap
🖋️ 2 Fully Developed Concepts — refined creative directions for your full product family (up to 5 SKUs)
📁 Complete File Package — AI, PDF, PNG, JPG, and editable layered files for both print and digital use
💻 Advanced Presentation — lifestyle mockups, shelf visualization, and presentation deck
🎨 Brand Assets Guide — color palette, typography system, layout rules, and packaging style guide
🔁 2 Rounds of Revisions
📦 Optional Add-ons — printing support, dieline preparation, copywriting or naming consultation
Project duration
Estimated timeline: 4-8 weeks (includes on-/offboarding*)
*Timeline estimate based on communication during the process & feedback rounds.
How It Works
What are the steps to reach all goals to create a packaging design for your brand?
1. Client Brief. Discovery Call
2. Inquiry. Project Proposal
3. Agreement. Onboarding
4. Research. Discovery
5. Concept Development
6. Design Refinement. Finalization
7. Delivery and Support
✤ contact
Have a product idea? I’ll help you make it work on the shelf.
Let’s start today. Book a free consultation.
Can you show me some examples of label & packaging design?
✤ clients testimonial
What my clients and partners say
Lorenzo Moretti Iryna è stata fantastica, ha saputo cogliere lo spirito del progetto e realizzare una veste grafica appropriata. Gentile e sempre disponibile, una splendida persona. Artemide Kunstauktionen Lucia Masini Ottima esperienza. Consiglio vivamente a chi cerca un logo originale e di impatto. montini pelle Professionale e disponibile. Ottimo lavoro per il nostro brand di artigianato Giacomo Andreani Mi sono trovato benissimo a lavorare con Ira: le ho esposto un'esigenza ed è stata bravissima a guidarmi passo passo fino alla soluzione. E' stata disponibile durante tutto il processo, dall'ascoltare le mie richieste sulla grafica per i miei biglietti da visita, fino alla consegna del prodotto finito. La raccomando a tutti quelli che vogliono interfacciarsi con una professionista seria e precisa, ma che sa anche metterti a tuo agio umanamente! Manuela Panarotto Credo che Ira sia un regalo per i clienti. Genuina, sorridente, sveglia e con la voglia di fare bene. Ottima ascoltatrice, approfondisce le esigenze per trovare la giusta soluzione e gestisce il progetto con la cura che vorresti. Ci tiene, non ti propone nulla che non la soddisfi davvero ed è disponibile per chiarimenti e ottimizzazioni. Nel progetto gestito insieme si è sempre spesa per ottenere il meglio, con un coinvolgimento che è andato oltre le aspettative. E' stato un immenso piacere conoscerti e lavorare insieme, spero sia l'inizio di una collaborazione di lungo corso!
✤ contact
Have any project ideas in your mind?
Let’s start today. Book a free consultation.