✤ service
logo & brand identity design
Logo design involves creating a visual representation of a brand, combining elements like colours, typography, shapes, and icons. It should be memorable, versatile, and instantly convey the brand’s identity and values. Brand identity design encompasses more than just a logo. It includes your purpose, vision, core values, brand personality, color palette, typography, graphics, imagery, icons, and unique brand voice across all messaging.
Brand Identity Packages
Starting a business or rebranding your visual identity? Together, we’ll create an identity that helps your brand stand out with clarity, authenticity, and purpose.
A professional logo and brand identity design instantly highlights their distinct qualities against competitors. A trademark serves as a clear marker, enabling customers to quickly choose the product they trust. An easily identifiable logo, paired with a unique colour palette and fonts, must align with the brand’s core values, forming a cohesive graphic system across all corporate identity materials.
Express Logo
For small projects, startups, or personal brands who need a simple, minimal logo to get started.
A streamlined creative process focused on delivering one polished concept based on your brief and moodboard.
Services included
📝 Brief — short brand questionnaire to understand your vision and style
🎨 Basic Moodboard — visual direction with color, tone, and mood inspiration
🖋️ 1 Main Logo Concept — designed according to the approved direction
🌈 Final Logo in 1 Version (Full Color) — no alternate or monochrome variations
📁 File Formats: PNG (transparent background) + JPG
(no vector or print-ready files at this level)
🎨 Color Palette: limited to 1–2 main brand colors
💻 Basic Presentation: simple logo mockup on white background
(no brand board or identity guide)
🔁 1 Round of Revisions
Project duration
Estimated timeline: 2-3 weeks (includes on-/offboarding)
*Timeline estimate based on communication during the process & feedback rounds.
Core Identity
For growing brands ready to define their full visual identity with cohesive design elements and creative direction.
A complete branding solution that establishes your logo system, colors, typography, and brand presence across key touchpoints.
Services included
📝 Brief — brand questionnaire to understand your goals and aesthetic vision
🎨 Creative Direction (Moodboard) — visual style board defining the brand’s look & feel
🖋️ Logo Suite — primary logo, secondary logo, submark, and logo mark
🧩 Design Assets — custom brand icons or simple illustrations
📁 File Formats: PNG + JPG + AI + PDF + SVG
🌈 Color Palette — complementary set of colors to help your brand stand out
🔠 Typography — curated selection of primary, secondary, and alternate typefaces
📸 Photography Direction — styling guidelines for a cohesive visual tone
🪞 Realistic Mockups — show your logo in real-world applications
📘 Brand Guidelines — logobook or brandbook outlining logo and identity usage
💌 Business Card — coordinated business card design
Project duration
Estimated timeline: 5-6 weeks (includes on-/offboarding)
*Timeline estimate based on communication during the process & feedback rounds.
Hero Identity
For established or ambitious brands seeking a powerful, polished, and fully realized visual identity.
This premium package delivers a strategic and cohesive brand system with all the creative assets you need to launch confidently and consistently across every platform.
Services included
☎️ Discovery Call & Brief — in-depth consultation to uncover your brand’s essence and goals
🎨 Creative Direction (Moodboard) — visual concept board to define your style, tone, and direction
🖋️ Logo Suite — primary logo, secondary logo, submark, and logo mark
🧩 Design Assets — custom brand icons or tailored illustrations
📁 File Formats: PNG + JPG + AI + PDF + SVG
🌈 Color Palette — a complementary and extended color system for flexibility and distinction
🔠 Typography — curated selection of primary, secondary, and alternate typefaces
📸 Photography Direction — styling and composition guidelines for visual consistency
🪞 Realistic Mockups — show your brand across real-world materials and digital platforms
📘 Brand Guidelines — comprehensive logobook or brandbook detailing logo use, colors, and applications
💌 Business Card — premium, print-ready design
Additional Services
📱 Social Media Kit — banners, profile images, and post templates for LinkedIn, Facebook, and Instagram
Project duration
Estimated timeline: 8-12 weeks (includes on-/offboarding)
*Timeline estimate based on communication during the process & feedback rounds.
Add-On Service: Web Design in Figma
Your brand identity deserves a strong digital presence. That’s why I offer professional website design concepts as an add-on to your branding package.
Services Included
Website structure & wireframe (up to X key pages)
Homepage + selected internal pages (About, Services, Contact, etc.)
Responsive layouts for desktop & mobile
Delivery of the complete design in Figma
Informazioni importanti
This service includes design only (no coding or development).
You’ll receive a Figma file that can be easily handed off to your developer.
Perfect for
Startups and small businesses who need a website design aligned with their new brand identity
Businesses that already have a developer but want a polished, strategic design
How It Works?
What steps should we follow to achieve all the goals for creating your brand’s logo design?
1. Client Brief. Discovery Call
2. Inquiry. Project Proposal
3. Agreement. Onboarding
4. Research. Discovery
5. Concept Development
6. Design Refinement. Finalization
7. Delivery and Support
Can you show me some logo design examples?
✤ clients testimonial
What my clients and partners say
Lorenzo Moretti Iryna è stata fantastica, ha saputo cogliere lo spirito del progetto e realizzare una veste grafica appropriata. Gentile e sempre disponibile, una splendida persona. Artemide Kunstauktionen Lucia Masini Ottima esperienza. Consiglio vivamente a chi cerca un logo originale e di impatto. montini pelle Professionale e disponibile. Ottimo lavoro per il nostro brand di artigianato Giacomo Andreani Mi sono trovato benissimo a lavorare con Ira: le ho esposto un'esigenza ed è stata bravissima a guidarmi passo passo fino alla soluzione. E' stata disponibile durante tutto il processo, dall'ascoltare le mie richieste sulla grafica per i miei biglietti da visita, fino alla consegna del prodotto finito. La raccomando a tutti quelli che vogliono interfacciarsi con una professionista seria e precisa, ma che sa anche metterti a tuo agio umanamente! Manuela Panarotto Credo che Ira sia un regalo per i clienti. Genuina, sorridente, sveglia e con la voglia di fare bene. Ottima ascoltatrice, approfondisce le esigenze per trovare la giusta soluzione e gestisce il progetto con la cura che vorresti. Ci tiene, non ti propone nulla che non la soddisfi davvero ed è disponibile per chiarimenti e ottimizzazioni. Nel progetto gestito insieme si è sempre spesa per ottenere il meglio, con un coinvolgimento che è andato oltre le aspettative. E' stato un immenso piacere conoscerti e lavorare insieme, spero sia l'inizio di una collaborazione di lungo corso!
✤ contact
Have any project ideas in your mind?
Let’s start today. Book a free consultation.