Arlecchino Hotel
A playful summer t-shirt print created for Arlecchino Hotel in Riccione, Italy — combining custom lettering, a friendly mascot and a relaxed seaside spirit for the 2026 summer season.
A summer hotel project with Riccione energy.
Arlecchino Hotel needed a branded t-shirt print for the 2026 summer season — designed for both hotel personnel and guests as a light, memorable and wearable part of the holiday experience.
The print had to feel relaxed, playful and recognisable, while still being clear enough to work on real t-shirts for men and women in an active hospitality environment.
A mascot built around piada, sun and happiness.
The visual idea is based on a joyful beach-season mood: a smiling piadina mascot relaxing on a deck chair, wearing sunglasses and holding a summer drink.
The custom lettering uses the phrase “Sei già un morso di piada più felice”, turning a local food reference into a warm, humorous and highly memorable message connected to Riccione and the Riviera lifestyle.
Bold lettering and a mascot designed for real textile use.
The artwork was created as a strong back-print composition, combining oversized lettering, illustration and small supporting graphic details into one balanced layout.
The design works across different contexts: staff uniforms, guest merchandise, beach-season communication and small branded applications such as stickers or promotional details.
Colour variations in navy blue, warm brown and soft pink allow the system to feel flexible while staying simple, readable and easy to reproduce on white fabric.
A playful piadina character designed to express seaside humour, local food culture and the relaxed spirit of Riccione.
Custom slogan artwork created as a bold and readable t-shirt composition for hotel guests and personnel.
Print-ready visual direction for white t-shirts, with colour variations suitable for summer hospitality merchandise.
A playful hospitality print system designed to turn a hotel t-shirt into a small piece of Riccione summer memory.