Logo & packaging design
Mooo Sport Nutrition
Client and Concept Overview:
“Mooo” is a young Ukrainian brand of high-quality sports nutrition supplements. Their products are designed to support athletes and fitness enthusiasts in achieving their performance goals while maintaining a clean and healthy lifestyle.
Design Task and Solution:
My object was to create a packaging design for BCAA, Whey Protein, Creatine supplements that reflect the brand’s commitment to quality, transparency, and modern aesthetics. The design should clearly communicate the product’s key attributes and appeal to health-conscious consumers.
The packaging design is centred around simplicity and clarity. The font and small illustration of fruits create a clean, modern, and playful look.
Key Features:
Minimalist Design: The use of white and black colours ensures that the packaging is easy to read and visually appealing. I also added colour to certain elements to create a distinctive look for each product type.
Nutritional Information: The right side of the package features detailed nutritional information and suggested use instructions, providing transparency and helping consumers make informed decisions.
Icons and Elements:
For every type of product packaging design, I used small informative elements like fruit icons, a “power” icon, and a QR code which redirects to the Facebook page of the brand. These elements collectively enhance the ease of navigating the information on the packaging.
