Mooo Sport Nutrition

About the brand.

Mooo is a young Ukrainian brand of high-quality sports nutrition supplements. The products are designed to support athletes and fitness enthusiasts in achieving their performance goals while maintaining a clean and healthy lifestyle.

Bold nutrition with clear product logic.

The task was to create packaging design for BCAA, whey protein and creatine supplements that reflects the brand’s commitment to quality, transparency and modern aesthetics.

The design needed to clearly communicate each product’s key attributes and appeal to health-conscious consumers who want information to be easy to understand at first glance.

A clean system with strong visual energy.

The packaging design is centred around simplicity and clarity. A clean black-and-white base makes the information easy to read, while colour accents create a distinctive look for each product type.

The hand-drawn Mooo wordmark and bulldog icon give the brand a strong, memorable and energetic personality. Small fruit illustrations, a power icon and clear informational elements add a modern and playful layer to the system.

The right side of the packaging features detailed nutritional information and suggested use instructions, providing transparency and helping consumers make informed decisions.

Packaging made for recognition and clarity.

The final system combines bold visual identity with structured product information. It helps customers quickly distinguish between different supplements while keeping the brand recognizable across the full product line.

The identity was also extended into social media visuals and brand applications, creating a cohesive presence across packaging, digital communication and customer touchpoints.