The logo combines a wordmark and a brandmark (nail polish grip icon). Here’s what makes it stand out:

Typography

We used a clean sans-serif typeface for the salon name, “Hani,” which is part of the surname of the founder and sounds in English like “honey.”. And the choice to use a nail polish grip icon for the logo is a good idea for straightforward recognition.

Color Palette

We’ve chosen two key colors: Tiffany Blue (this refreshing shade is a symbol of trust, calmness, and luxury) and Deep Grey (a sophisticated hue that complements the blue, adding depth and elegance)

Logo Applications

We used the logo for cosmetic product labels, specifically hand creams, which organically fit into the overall visual identity of the brand. For the design of a business card, the logo and its minimalist design ensure readability.

As a result, we achieved our set goals and the logo aids in promoting and increasing brand recognition. It attracts new customers and helps in launching related products for sale, such as cosmetic items and gift certificates for services.