Service
illustration & pattern design
Pattern design, also known as surface design, encompasses any artwork, illustration, drawing, or motif intended for printing or application on various surfaces — whether it’s fabric, paper, or other materials. A classic example would be the prints created by designers for clothing collections or home decor. Illustration design involves creating visual representations, often in the form of drawings or digital artwork, to convey ideas, stories, or concepts. It’s a versatile field used in various contexts, from book illustrations to web design and advertising.
What’s a brand pattern used for?
Creating custom patterns and illustrations for your brand is incredibly important for several reasons:
Unique Identity: Custom designs help your brand stand out by showcasing its unique personality and values. This differentiation is crucial in a crowded market.
Consistency: Using custom patterns and illustrations ensures consistency across all your branding materials. This consistency helps in building a recognizable and trustworthy brand.
Emotional Connection: Well-designed illustrations can tell a story and evoke emotions, creating a deeper connection with your audience. This emotional engagement can lead to stronger brand loyalty.
Versatility: Custom patterns are flexible and can be adapted to various platforms and materials, from packaging to social media, ensuring your brand looks cohesive everywhere.
Cultural Relevance: Illustrations can transcend language barriers and appeal to diverse audiences, making your brand more inclusive and accessible.
So where you can use pattern or illustration designs?
- packaging and label design
- business card
- menu design, napkins
- t-shirt
- any branded textile (like tote bags, tennis hats, backpacks)
- social media posts
- website
- decor and interior design (decorative pillows, wallpaper, tablecloth, bed linen set)
- decorative wrapping paper
What's included in this service?
Pattern Design: creation of replicable designs for fabrics, wallpapers, or packaging
Custom Illustrations: unique and tailored illustrations for various purposes such as branding, editorial, or advertising
Packaging Illustrations: decorative and informative illustrations for product packaging
Surface Pattern Design: specific designs for surfaces like fabrics, stationery, or home decorations
Icon Design: creation of detailed small illustrations for user interfaces or branding
Digital Illustrations: artwork created using digital tools for websites, apps, or digital marketing
