Service
advertising & marketing design
Do you know the definition of advertising and marketing design?
Marketing design includes all visual elements used to support a brand’s marketing strategy. It involves creating materials that communicate the brand’s message, values, and offerings to the target audience. The goal is to build brand awareness, engage customers, and drive long-term growth.
Advertising design (ad design) is a subset of marketing design focused specifically on creating visuals for advertisements. These designs promote products or services and encourage immediate actions, such as purchasing or signing up for a service. The primary goal is to drive sales or specific consumer actions.
And now, let’s talk about the main differences between advertising and marketing design.
Marketing design is broader in scope, covering all aspects of visual communication for a brand, including branding, content marketing, social media, and more. It aims to build brand identity, engage with the audience, and support overall marketing strategies. It involves a long-term strategy, considering various touchpoints and channels to build a cohesive brand experience.
Instead, ad design has a narrower focus, specifically targeting the creation of ads to promote products or services. It aims to drive immediate consumer actions, such as purchases or sign-ups. It often involves short-term campaigns with specific goals, such as launching a new product or promoting a sale.
What's included in this service?
- Posters: large-format prints designed to catch attention and convey key messages quickly
- Brochures: multi-page documents that provide detailed information about a product, service, or company
- Flyers: single-page promotions for events, sales, or announcements
- Booklets: similar to brochures, usually include more detailed content, often used for guides or annual reports
- Leaflets: a leaflet is a small, printed piece of paper used to distribute information or advertise a product, event, or service
- Labels and Stickers: small, versatile tools for branding and packaging
- Catalogues: comprehensive listings of products or services, often used in retail
- Menus: designed for restaurants and cafes, showcasing their offerings
- Business Cards: small, printed card that holds key contact information and branding for an individual or company
DIGITAL ADS:
- Web banner design: visually engaging ads for websites to grab attention and encourage clicks
- Social media graphics: Facebook, Instagram, LinkedIn, YouTube (profile pictures, cover photos, posts, banners, etc.)
OUTDOOR DESIGN:
- Roll-Ups: portable, retractable banners often used at trade shows or events
- Banners: large, flexible signs, typically hung in prominent locations to catch attention
- A-Stands: freestanding, double-sided signs often used outside shops to attract foot traffic
- Signboards or signs: permanent or semi-permanent displays, usually with business names or directional information
- Flags: vertical banners, often used for events or promotions, fluttering in the wind to draw attention
- Citylights: backlit ads in urban areas, like bus stops or metro stations, visible day and night
EVENT MATERIALS DESIGN:
- Printed and digital invitations
- Informational/directional/welcome signs
- Banners and branded backgrounds (photo walls)
- Flyers, booklets, brochures, name badges
- Branded giveaways: tote bags, pens, hats, etc.
- Decorative elements design
- Branded clothing for event staff
