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advertising & marketing design
Marketing design includes all visual elements used to support a brand’s marketing strategy. It involves creating materials that communicate the brand’s message, values, and offerings to the target audience. The goal is to build brand awareness, engage customers, and drive long-term growth.
Advertising design (ad design) is a subset of marketing design focused specifically on creating visuals for advertisements. These designs promote products or services and encourage immediate actions, such as purchasing or signing up for a service. The primary goal is to drive sales or specific consumer actions.
Advertising & Marketing design
Let’s talk about the main differences between advertising and marketing design.
Marketing design is broader in scope, covering all aspects of visual communication for a brand, including branding, content marketing, social media, and more. It aims to build brand identity, engage with the audience, and support overall marketing strategies. It involves a long-term strategy, considering various touchpoints and channels to build a cohesive brand experience.
Instead, ad design has a narrower focus, specifically targeting the creation of ads to promote products or services. It aims to drive immediate consumer actions, such as purchases or sign-ups. It often involves short-term campaigns with specific goals, such as launching a new product or promoting a sale.
Print Marketing Collateral
Brochures, flyers, and postcards
Posters, banners, and signage
Catalogs, booklets, and lookbooks
Event invitations, programs, and promotional materials
Advertising & Campaign Materials
Print ad layouts for magazines, newspapers, and trade publications
Point-of-sale displays and promotional stands
Campaign visuals for seasonal or product launches
Production & Prepress Support
Print-ready file preparation (CMYK, bleeds, crop marks)
Paper, finish, and material recommendations
Coordination with typography
Proofing and quality control
Specialized Print Designs
Infographics for printed reports
Menus, guides, or brochures with interactive/educational layouts
Posters and visual storytelling materials for events or campaigns
Can you show me some examples of advertising and marketing design?
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