Surface pattern design and illustration are very important graphic design directions. You can see it everywhere in everyday life, for example: your bed linen has some pattern on it, the textile pattern on your dress or shirt, pillow cases, your favourite shopping tote bag, t-shirt, etc. For business, it means a lot, it’s personalised touch, emotional connection with your customer, and versatility (because you can adapt it for many purposes). It also can be seasonal or campaign-related. My portfolio has many examples of how you can use this instrument for your brand identity.