Client and Project Overview:

In this logo design project, we aimed to create a visually captivating and memorable visual identity for an online game provider based in New Zealand. A conceptual inspiration is a fusion of a Kiwi bird and a casino chip.
The Kiwi bird is an emblem of the island and a perfect representation of local identity.

Design Concept and Solution:

Kiwi Bird Monogram: the logo is a stylized kiwi bird silhouette, created to resemble a casino chip. Its rounded contours evoke a sense of playfulness and approachability.

Casino Chip Aesthetics: the outer border of the monogram features an elegant ring reminiscent of a casino chip’s edge. This reinforces the theme while maintaining simplicity.

Typography: for the brand name, we chose a bold and playful font in lowercase, which is easy to read and helps to combine all three words.
Color Palette: colours of New Zealand’s national flag: royal blue, white, and red.