Service
logo & brand identity design
Logo design involves creating a visual representation of a brand, combining elements like colours, typography, shapes, and icons. It should be memorable, versatile, and instantly convey the brand’s identity and values. Brand identity design encompasses more than just a logo. It includes your purpose, vision, core values, brand personality, color palette, typography, graphics, imagery, icons, and unique brand voice across all messaging.
A well-crafted logo and brand identity design instantly highlight their distinct qualities against competitors. A trademark serves as a clear marker, enabling customers to quickly choose the product they trust. An easily identifiable logo, paired with a unique colour palette and fonts, must align with the brand’s core values, forming a cohesive graphic system across all corporate identity materials.
How It Works
What are the steps to reach all goals to create a logo design for your brand?
1. Client Brief
At this initial stage, we have a chat together (online or offline for local clients), and I create a detailed design brief specified for your business needs. A design brief is a document that outlines the core details of a design project. It serves as a roadmap for the project, ensuring that everyone involved understands the goals, scope, and constraints.
2. Competition Analysis
I run research on market trends and best practices in your field, both locally and globally, to find ways to make the logo stand out.
3. Concept Creation
4. Presentation
I usually create a couple of solutions and present visuals that show how a new logo and concept could work within a real business environment.
5. Concept Decision. Revision
After discussing the concept, we might get ideas for small changes to the chosen logo. For example, someone might suggest trying a trendy colour. However, by this stage, the client usually has a solid and well-considered solution, so this step might not be necessary.
6. Assembling Deliverables
At this final stage, I get all the needed files ready for both print and web use. Your newly designed brand is now ready to be showcased to the world!
What's included in this service?
Main service:
- logo design (vector format + web format: png, jpeg, svg) – 2 variations
- a brand book manual on how to use your new logo and visual identity
- business card
- letterhead design
- colour palette
- font selection
Extra services:
- mock-up (a visualization of the logo)
- social kit (Linkedin, Facebook, Instagram) banners, logo, post template
